Daniel Nunes has been named Senior Associate A.D. of External Affairs in November 2023.

Nunes joined Northwestern in July 2022 as Associate A.D. of Marketing and Fan Engagement. In this capacity, he played a pivotal role in driving revenue growth, enhancing fan engagement and executing strategic marketing initiatives.

Under Nunes' leadership in the 2022-23 academic year, Northwestern's athletics department saw significant improvements in revenue and attendance across multiple sports. This included substantial increases in season revenue and attendance for both men's and women's basketball programs, football student attendance, as well as record volleyball revenue and attendance numbers during the 2022 season. His management of digital sales initiatives also resulted in a 12% increase in revenue in ticket sales. Nunes also coordinated marketing campaigns for the rebranded football premium experience, Randy Walker Terrace, and football mini-plan sales.

Prior to his time at Northwestern, Nunes served as the Assistant Athletic Director of Marketing and Creative Services at Southern Methodist University (SMU) for five years. During his tenure, he oversaw ticketing and revenue generation, fan engagement, gameday experiences, MustangVision production and community outreach. He also served as a secondary sport administrator for the SMU Cross Country and Track & Field programs.

Nunes has also served as the Director of Marketing for Louisiana State University (LSU) Athletics, where he managed the marketing efforts for all sports programs. His passion for college athletics began when he worked as the marketing coordinator for the LSU Tigers.

Nunes, originally from Rio de Janeiro, Brazil, and raised in Baton Rouge, Louisiana, earned his undergraduate degree in public relations from the LSU Manship School of Mass Communication. He also holds a Master of Science degree in sport management from LSU. Nunes and his wife, Julie, have two daughters, Stevie and Reese, and two Golden Retrievers, Rylee and Lucy.