Brad Bauer was named General Manager of Northwestern’s Name, Image and Likeness program on September 15th, 2022. As on-campus General Manager of NIL, Bauer leads overall strategy, education, and development of NIL opportunities for more than 500 Wildcats student-athletes.
 
Bauer served four years as manager of business development at Northwestern Sports Properties, the multimedia rights holder for the university's athletics department. In that role, he connected brands with Wildcat Athletics and established integrated marketing programs to maximize opportunities for students, alumni and supporters. Previously, he was manager of corporate partnerships for the Windy City Bulls, the NBA G League affiliate of the Chicago Bulls, where he engineered partnership programs for local businesses while collaborating with the Bulls to create assets for NBA partners. He also served in sales positions with the Chicago Fire Soccer Club and the Milwaukee Bucks.
 
Bauer earned his Bachelor of Arts degree in Communication and Culture from Indiana University and a Master of Arts in Sports Administration from Northwestern where he served as president of the student board for the MSA program. He lives in Lake Bluff, Ill., with his wife Michelle and two children Brooke and Brady.