Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’. Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.

Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.

2024 Football Lakeside Gameday Tailgate

Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.
Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.
Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.
Partnering with SME, a leader in experiential marketing and premium hospitality, Northwestern is set to transform the Lakefill area along the shoreline of Lake Michigan into the ultimate football festival and gameday tailgating experience called ‘Lakeside Gameday’.
To elevate the gameday experience, Northwestern and SME are introducing a range of premium amenities and multiple experience tiers to cater to different group sizes and preferences, ensuring every fan can find their perfect gameday.
To elevate the gameday experience, Northwestern and SME are introducing a range of premium amenities and multiple experience tiers to cater to different group sizes and preferences, ensuring every fan can find their perfect gameday.
To elevate the gameday experience, Northwestern and SME are introducing a range of premium amenities and multiple experience tiers to cater to different group sizes and preferences, ensuring every fan can find their perfect gameday.
To elevate the gameday experience, Northwestern and SME are introducing a range of premium amenities and multiple experience tiers to cater to different group sizes and preferences, ensuring every fan can find their perfect gameday.
To elevate the gameday experience, Northwestern and SME are introducing a range of premium amenities and multiple experience tiers to cater to different group sizes and preferences, ensuring every fan can find their perfect gameday.