June 22, 2009
EVANSTON, Ill. -- For the sixth time in the seven years since the award program's inception, the Northwestern Marketing Department was honored at the National Association of Collegiate Marketing Administrators (NACMA) convention. The awards, which are administered by the National Association for Collegiate Directors of Athletics (NACDA), were started in 2003 and currently feature 13 different categories.
The 2009 NACMA awards were announced on June 18 at the NACMA Awards Presentation at the Marriott World Center in Orlando, Fla. The Wildcats took third place in the New Revenue Generating Idea category with their Infiniti Networking Nights that were held before three men's basketball games last season.
 Infiniti Networking Night is the latest NU award-winning promotion.  |
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The Sales & Marketing staff is comprised of Tracie Hitz, Beth Cunningham, Ryan Chenault and Ashley Cross with support from the general manager of Northwestern Sports Properties (NSP), Amy Potter. In addition to the award, Cunningham, Chenault and Potter all were asked to make presentations to the NACMA members as experts in marketing and corporate sales. Cunningham, who recently completed MBA studies at NU's Kellogg School, presented the highest-attended sessions of the entire NACMA Convention on Strategic Marketing Plans.
A member of the NACMA Board, Hitz spoke at the basic training session for people just starting out in the industry and served as the moderator for the Female Administrators Panel that featured Potter along with three assistant and associate athletic directors.
Following is a summary of Northwestern's eight total marketing awards earned in the past seven years.
Northwestern's Past NACMA Award Wins
2003
Silver Winner Best Single-Game Olympic Sport Promotion (Greek Day)
Bronze Winner Football Ticket Sales Piece (While the Bears are Away the 'Cats Will Play)
2004
Silver Winner Single-Game Women's Basketball Promotion (Field Trip Day)
2006
Gold Winner Football Season Ticket Campaign (Not Afraid to Work Overtime)
2007
Silver Winner Single-Game Attendance Promotion for Women's Basketball (Purple Hair Dare)
Silver Winner Online Promotion (Celebration of 100 years of the NU-Illinois Football Rivalry Series)
2008
Gold Winner Sponsorship Activation (U.S. Cellular Fan-Friendly Events, Promotions and Community
Outreach)
2009
Bronze Winner New Revenue Generating Idea (Infiniti Networking Nights)