Nov. 13, 2008
Evanston, Ill.-- Northwestern Women's Basketball has joined the Big Ten Conference this season in its latest public service effort for women's basketball. The Get to Know Her campaign is a fully integrated effort that will allow Northwestern fans to see the non-basketball sides of their favorite student-athletes via multimedia tools and on-campus promotions.
Elements of the Get to Know Her campaign include a fan club, theme nights, a weekly newsletter, Big Ten Network-produced PSAs, video and print feature stories, a Facebook page and fan rewards.
Fans can sign up to be members of the Get to Know Her Club at all Northwestern women's basketball home games. Fans will receive special rewards for joining the club, while membership privileges include special access, giveaways and insider information on Northwestern and Big Ten women's basketball.
Fans will also enjoy increased chances to learn about their favorite women's basketball players through multimedia outlets. Written feature stories will appear on the Big Ten website throughout the conference season, while the Big Ten Network will air features and Get to Know Her PSAs through the duration of the 2008-09 campaign.
For more information on enrolling in the Get to Know Her campaign at Northwestern, email wildcatmarketing@northwestern.edu.